Marketing Performance Consultant
Patricia Bogdanovich partners with the Marketing and Sales teams of Marseli client companies to attract campaign responders and move them forward in their buying process--ultimately providing Sales teams with high-quality opportunities as well as sales content to help convert opportunities to customers.
Patricia draws from her experience in Marketing and Sales roles for companies, large and small, across a range of industries—software, telecom, print and online media, insurance and investments, pharmaceuticals, and consumer products, for example SAP, Teradata, Wyeth (acquired by Pfizer), Cable & Wireless Plc, and The 401(k) Company (acquired by The Charles Schwab Corporation). In addition, Patricia contributed key analyses and strategy maps as a consultant for marketing strategy firms, serving client companies and advertising agencies such as Disney, Mattel, DuPont, McDonald’s Corporation, Bristol-Myers Squibb, J Walter Thompson and Saatchi & Saatchi.
Patricia graduated summa cum laude from the Pennsylvania State University, earning a Bachelor of Science in Business Management, and graduated from the Wharton School of the University of Pennsylvania, earning an M.B.A. in Marketing with a minor in Strategic Planning. She also studied business at two universities in Europe (in Cologne and Paris), representing Penn State and the Wharton School in their competitive semester abroad programs.